RB Content is your specialist partner in strategy, creativity, and content production, branded content, and transmedia: "I work with brands to create relevant content that informs, inspires, and entertains, through editorial and multimedia entertainment formats designed from a strategic perspective. I define the brand storytelling aligned with the purpose, and from there begins the unique and innovative creation of communication assets for each project." María Rodríguez-Rabadán.
Other relevant publications
Latest impactful scientific articles
Crafting branded entertainment: insights from short films awarded at Cannes Lions.
Rodríguez-Rabadán, M., Abellán, M., & Sidorenko, P. (2025). The Creative Process of Brand Film: Exploring Patterns Applied in Cannes Lions 2023 Winning Campaigns. Frontiers in Communication, 10(2), Indexing: Scopus, SJR SJR (2023): Q2 in “Communication” (0.48)
The value of branded content as an alternative from a neuroscience perspective.
Rodríguez-Rabadán, M., Caluori, R., & Romano, C. (2025). The value of branded content as an alternative from neuroscience. Visual Review. International Visual Culture Review, 12(1). Indexed in: Scopus, SJR. SJR (2023): Q1 in “Visual Arts and Performing Arts” (0.69). FECYT Seal: Renewed 2024
Mediterranean style. A quantitative effectiveness study of Estrella Damm's advertising films.
Rodríguez-Rabadán, M., Galán-Fajardo, H., & Del-Pino-Romero, C. (2022). Mediterráneamente. A quantitative effectiveness study of Estrella Damm's advertising films. Revista Mediterránea de Comunicación, 13(1), 165–184. Scopus, SJR, FECYT SJR (2023): Q2 in “Communication” (0.36) FECYT: Renewed 2024
